A hashtag is a word, phrase or just a collection of letters preceded by a hash (#) symbol. It’s simply a way of creating a label by which people can refer to the same thing. The # means ‘this is a tag’ and enables other users to search for content marked with the same label by searching for the same hashtag. Although they’ve been around for many years, it’s their use on Twitter which has pushed them further into mainstream use. They are also used on services such as Instagram and Facebook. There is no official directory of hashtags as they can be invented by users at any time and inserted into posts. Promotional hashtags in the media can be a good way of creating a buzz. For example, displaying a hashtag on a TV show can be a handy way of initiating group discussion and generating fan interest.